crum. is the chocolatey taste of your childhood memories.
Enjoy it floating it in cold milk, brewed in your favorite mug, sprinkled over ice cream or spooned straight from the tin — the possibilities are endless. Lovingly handmade in Byron Bay, Australia, crum. is a household staple created for families to sip on while making memories.
💰 Looking for savings? Price breakdown works out to be $18.50 per 250g. We do love a saving friends! Servings per 1kg are 80 tablespoons or 240 teaspoons 🥄🥄🥄
crum. is a healthy version of milo! Milo is that green tin from Nestle - that most of us in Australia, NZ and Asia grew up with. It’s a very nostalgic crunchy chocolate drinking powder.
Why is crum healthier than milo?
The wholefood ingredients are healthier, making crum. a healthier option.
crum. doesn’t contain any white sugar, fortified man made vitamins or minerals, milk powder, soy lecithin, barley or rice extracts.
Is crum. Vegan/Plant Based?
Yes!
Is crum. safe for kids?
Yes, totally! All the wholefood ingredients are exactly that - wholefoods. Your kids will absolutely love crum.
What’s the difference between crum. and ritual?
crum. is crunchy and designed to have straight, with cold milk or in warm milk.
ritual is best for warm drinks - or at least make a paste with hot water & ritual before adding to cold milk. That way the ceremonial cacao paste can melt before adding it to a cold drink. Also ritual isn’t sweet at all, it’s a lot richer - a darker chocolate drink. You can add a sweetener or not - up to you :)
Is it produced in a Gluten/Dairy free factory?
Yes, we don’t use dairy or gluten.
We are a small business, and make all products in our small shared facility.
We clean down in between making products and will only make one thing at a time to prevent cross contamination. Please keep in mind we use the same equipment so cross contamination may be possible.
We do use nuts in this facility - so unfortunately crum. is no longer guaranteed as nut free.
The product is perfect, the taste is unique but as close to Milo as you are going to get without the nasty side effects of sugar and malt, however it is a bit pricey which doesn't make this possible to be a staple in our household sadly. One lotto win and this would definitely be on the list as a constant.
S
Sara
Not worth the money…
Crum is not worth the money when you can just make a cacao instead. It doesn’t taste like the OG Milo (which is the goal, but healthier) and is insanely more expensive. If you’re deciding whether to invest the $22 plus shipping in a tiny tin, save your money and get some cacao instead. The flavour is also not great, cacao sweetened to your taste is a much better option. The texture is difficult as it doesn’t fully dissolve either so leaves bitter particles at the bottom which is annoying for kids. As far as the ingredients go it’s good but definitely would be preferable to make a fresh cacao. Will not be purchasing again, much too expensive for the average product.
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Hannah
Addictive!
I have fallen in love with this product!!! I now find myself craving it all the time haha!