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BEST SELLER

crum.

$22.00
$22.00
Tax included. Shipping calculated at checkout.
Refined sugar free
Refined sugar free
Gluten free
Gluten free
Dairy free
Dairy free
Preservative free
Preservative free
GMO free
GMO free
Vegan
Vegan
Organic
Organic
Size

crum. pre-orders ship from 2nd June 2025

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Pickup available at Flora Foods HQ

Usually ready in 24 hours

**Pre-orders now open. Ships from 2nd June 2025**

crum. is the chocolatey taste of your childhood memories.

Enjoy it floating it in cold milk, brewed in your favorite mug, sprinkled over ice cream or spooned straight from the tin — the possibilities are endless. Lovingly handmade in Byron Bay, Australia, crum. is a household staple created for families to sip on while making memories.

✦ Servings per/ 250g = 20 tablespoons or 60 teaspoons 🥄🥄🥄

💰 Looking for savings? Price breakdown works out to be $18.50 per 250g. We do love a saving friends! Servings per 1kg are 80 tablespoons or 240 teaspoons 🥄🥄🥄

Need ideas? Check out #crumyourway on Instagram for recipe ideas, or show the world how you crum. 

1. HOW TO MAKE IT

Sprinkle it, stir it, spoon it straight into your mouth. crum. doesn’t judge.
2. INGREDIENTS

Organic Coconut Sugar, Organic Cacao Powder, Organic Maple Syrup, Organic Carob Powder, Organic Mesquite, Organic Maca, Murray River Salt, Organic Vanilla
3. NUTRITIONAL LABEL
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    crum. FAQ's

    What is crum.?

    crum. is a healthy version of milo! Milo is that green tin from Nestle - that most of us in Australia, NZ and Asia grew up with. It’s a very nostalgic crunchy chocolate drinking powder. 

    Why is crum healthier than milo?

    The wholefood ingredients are healthier, making crum. a healthier option.
    crum. doesn’t contain any white sugar, fortified man made vitamins or minerals, milk powder, soy lecithin, barley or rice extracts. 

    Is crum. Vegan/Plant Based?

    Yes!

    Is crum. safe for kids?

    Yes, totally! All the wholefood ingredients are exactly that - wholefoods. Your kids will absolutely love crum.

    What’s the difference between crum. and ritual?

    crum. is crunchy and designed to have straight, with cold milk or in warm milk.

    ritual is best for warm drinks - or at least make a paste with hot water & ritual before adding to cold milk. That way the ceremonial cacao paste can melt before adding it to a cold drink. Also ritual isn’t sweet at all, it’s a lot richer - a darker chocolate drink. You can add a sweetener or not - up to you :)

    Is it produced in a Gluten/Dairy free factory?

    Yes, we don’t use dairy or gluten.

    We are a small business, and make all products in our small shared facility. 

    We clean down in between making products and will only make one thing at a time to prevent cross contamination. Please keep in mind we use the same equipment so cross contamination may be possible.

    We do use nuts in this facility - so unfortunately crum. is no longer guaranteed as nut free.

    Customer Reviews

    Based on 194 reviews
    95%
    (185)
    4%
    (8)
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    83.3
    93.8
    A
    Aleisha Wise
    Crum heaven

    Delicious! The mix is amazing – I especially love the carob. I keep dreaming about it! I’ll definitely be back for more.

    J
    JAN MURRAY
    A healthier Milo alternative!!!!!

    Absolutely delicious and much better for you!!!! Love, love, love your products and the milk is fantastic!!!!!

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    K
    K.G.

    Best Gluten Free Milo alternative on the market.

    M
    Michelle
    Love it

    Love this so healthy 😍

    N
    Nola

    Healthy and gluten free chocolate drink alternative ! Worth the price

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